[001] CONTEXT

We wanted Lounges.tv to be a live streaming and ticketing platform built to help artists, creators and promoters run paid online events. Above all, we wanted the experience to feel comfortable and reassuring for the creator — giving them one clear place to monitor profits, ticketing, planning and payouts. The platform supported the full event lifecycle, from event creation and promotion through to ticket sales, live broadcasting and audience engagement, so creators could stay on top of their earnings and build sustainable communities around their content.

[002] PLANNING AND RESEARCH

The aim was to design a mobile and desktop app for live streaming. We split the taskload, decided on goals for each stage, set deadlines and then agreed on: Interviewees, the key user tasks, the site map and the key flows. I used the double diamond approach to map out our product design process.

Audience and Viewers (Teachers, musicians, comedians, workout instructors etc.) were interviewed by me. We identified key user archetypes including creators who want to monetise their social following and viewers seeking live interactive experiences.

[003] INSIGHTS

Three core themes emerged: Interactions - creators want real-time audience reactions; Streaming - ability to rewatch and adjust settings on the fly; Revenue - interest in transparent analytics and fast payouts.

[004] SCENARIOS

Comprehensive user journey maps were created for both joining a lounge as a viewer and creating a lounge as a host. These flows covered everything from discovery to post-event actions including rewatching recordings.

[005] EXECUTION

Wireframes were created for the viewer dashboard, creator dashboard, wallet system and on-demand features. Multiple iterations were explored to find the optimal layout for ticket sales tracking and earnings display.

[006] VALIDATION

Designs were annotated with feedback from user testing sessions. Key insights included the need for clearer thumbnail dimensions, better genre categorisation, and improved discoverability settings for creators.

[007] OUTCOME

The final product delivers a seamless live streaming experience across desktop and mobile. Creators receive 80% of ticket revenue, paid within 24 hours. The platform offers unprecedented levels of customisation and control for performers.

[008] INTEGRATION

The complete platform launched with features for event discovery, category browsing, creator profiles, and a streamlined purchasing flow. The design system scales across web and native mobile applications.